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NPSurf Merges Under NeilPryde Brand Name

On November 8, 2018   |   By

NeilPryde Ltd., the Hong Kong based Watersports group founded in 1970 by Neil Pryde, with its brands NeilPryde Windsurf, NPWaterWear & Accessories, Cabrinha Kites and JPAustraliaherewith announces themerge ofNPand NeilPryde Windsurfunder the same brand name NeilPryde.

Both product lines will be using thesame brand name and bulls-eye brand mark going forward. Further, the brands online presence will merge under one

According toMarcoLeconte,NeilPrydeBrand Manager, this is an exciting step: I am stokedto have Waterwear and Accessories back under the NeilPryde umbrella as NeilPryde will always be the name synonymous with high performance in and on the water. Over the last ten years our Waterwear and Accessories business has had many different looks and brand changes. While some of these changes have shown growth, some changes have proven confusing to the consumer. The NP brand mark transitioning back to NeilPryde will leverage the brand equity and legacy to create the ultimate experience on the water.”

NeilPryde’s 2019 collection employs the latest innovations with custom-made fabrics and features,which have been developed using advanced materials providing improved comfort and performance. With their newwetsuit range having a completely new look, they continue to demonstrate their mission to advance human performance through the development of world-leading sports garments and deliver the ultimate experience on and in the water.

Want more backstory on the legacy of NeilPryde? Read a preview here, then grab a copy of our Fall 2018 issue to get the entire account.

Read the full article: NPSurf Merges Under NeilPryde Brand Name