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All Posts Industry News 2015 Red Bull King of the Air

Mystic partners with Red Bull King of the Air

On December 18, 2014   |   By thekiteboarder.com

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Mystic announced their official partnership with the Red Bull King of the Air event this week.

One of the biggest kiteboarding events in the world is the Red Bull King of the Air, and for many years it has been a contest where the best kiteboarders from all around the globe challenge each other with one mission: to go as big as possible. The format is easy, go big, entertain the crowd, and leave all your fears behind. Originally the event was founded in the waters of Hawaii at Hookipa beach. After a break, the legendary event returned to the rough waters of Cape Town South Africa, where howling winds reaching speeds of 45 knots making theultimate arena for the most extreme contest of the year.

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This year, Mystic is the proud clothing and contest jersey partner of the event. Next to Red Bull, Mystic will financially support the event and supply the crew, judges and riders with equipment in order to perform at the highest level.

This year we are pleased to have the credible core sports brand of Mystic join the Red Bull King of the Air family. Mystic has been at the cutting edge of kiting equipment development which suits the big air nature of the contest. We look forward to hosting yet another world class event in Big Bay South Africa where the sportive limit will be pushed to its maximum by the athletes competing for the crown.” – Red Bull South Africa

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Max Blom, co-founder and marketing director of Mystic, says this:

For us it all started with extreme kiteboarding. On of our first team riders Ruben Lenten pushed the boundaries many years ago and still does, to team up with Red Bull, a company we really respect and admire is very nice for the brand. We are looking forward to a very successful event and hopefully we can push extreme kiteboarding yet to another level”

The waiting period for the event will run January 31st to February 14th. Registration and press conferences will be held atthe Mystic House in Blouberg, Cape Town.

For more information about the event visit the Red Bull King of the Air website.

Read the full article: Mystic partners with Red Bull King of the Air