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2021 Buyer's Guide All Posts Kiteboarding

2021 Buyer’s Guide: Airush

On November 25, 2020   |   By thekiteboarder.com

By Innovators for Innovators is Airushs motto for 2021, where the alignmentbetween designers working to offer something new, and riders who areseriously pushing their limits, comes into play. Focused on innovations, bothbig and small, the big news for Airushs new product line is new constructionin the twin tips, improvements to the kite models, a new collaboration withits sister company Starboard for wingsurfing and a revamped surfboardcollection. Marketings Cheree Thompson clues us in on whats coming.


WHAT IS NEW AT THE ORGANIZATIONAL LEVEL OF YOUR COMPANY FOR2021?

We have had an incredibly positive year with a lot of new products and categories all comingtogether. Within the design space, Dave Kay (DK) took on the product design of the twin tiprange in addition to control bars and key foil products. Dave has developed some legendaryproducts in his career, and he has a very technical engineering background which blendsperfectly with our team. DK has introduced key new Basalt and Basalt Carbon constructionsto the twin tips, along with a super-refined new Apex range. We introduced the all-new Sessionand Lift kites which are groundbreaking new models for us. Outside of the kite space, AKDurable Supply Co. (AK), our brand which focuses on accessories, has seen huge growth,along with the introduction of our FreeWing and foil products. We have invested in a few keySouth American riders, and welcome Juan Rodrigues and Ramiro Gallart to the Airush team.

IS THERE A SINGLE INNOVATION THAT YOU WOULD FIRST LIKE TO HIGHLIGHT?

With each range launch we introduce at least one product that we feel really pushes the boundary of riding.For the 2021 range we introduce the Slayer and Foil Skate which are incredibly different, blending twin tipstyle constructions into a foil and strapless application.

HOW DO YOU EXPLAIN THE KITE MODELS IN YOUR 2021 LINEUP IN A NUTSHELL? FOREACH KITE, WHAT IS THE INTENDED TYPE OF RIDING AND TARGET USER AND KEYCHANGES FOR 2021?

We have reintroduced a brand-new rendition of the Lift kite, along with a new Union v6 in the Big Air andFreeride space. The Lift focuses on hangtime and massive air, while the Union is your looping go-to. TheRazor is a familiar freestyle favorite in our lineup, with precision unhooked performance. The updated smallersizes were optimized for big air and looping.

In the Freeride space, we have changed the range up quite a bit between the Session and the Lithium. TheSession is an evolution of our wave and previous Diamond kites, where we have combined these designsto both suit the purist wave rider and performance freerider, who likes to boost as well as appreciates driftand agile turning capabilities when riding waves. The Lithium, known as our all-around freeride model forthe most amount of fun on the water, also has a new construction update along with lighter bar pressure,making it even more user friendly in the hands of both a beginner and an experienced rider. With the increasein popularity of foiling and light wind riding, the Ultra v4 offers a complete solution for foiling, freeride andsurf riding. Lastly, the One, also a single strut design with great relaunch capabilities and instant depower,bridges the gap of light wind riding and kiting in gusty conditions, making it ideal for learning.

IF YOU ARE RELEASING A WING PRODUCT THIS YEAR, WHAT IS THE TYPE OF RIDINGTHAT IS TARGETED AND WHAT ARE THE KEY FUNCTIONAL AND PERFORMANCEFEATURES INTRODUCED THIS YEAR TO YOUR WING?

We had a unique opportunity to collaborate with our sister company Starboard, to develop the first Airush XStarboard FreeWing Air, a pet project for quite a few years, and a big step forward from our early designs.

The dream was to develop a product that combines the simplicity and playfulness of a kite, with the directconnection and security of a windsurfer. This project has highlighted the benefits of having dedicated R&Dteams in areas with high wind and super light wind, which has given us the conditions to really refine thesmaller and larger sizes. The FreeWing has been designed to suit you if youre looking for an entry point intowindsports, or want a completely fresh experience as an advanced riderthe Freewing opens up a wholenew dimension to wind riding.

WHAT ARE THE NEW AND/OR THE MOST POPULAR MODELS IN YOUR TWIN TIPLINEUP? HOW HAS THAT CHANGED FOR 2021?

New for 2021 is the Apex, Apex Team and Diamond. The Livewire and Livewire Team are still super popularamongst the park and freestyle guys, while the Apex is there for those pushing big air boundaries andperformance freeride. The completely new construction and shape of the Apex range have set it up to be oneof our key products for this season.WHAT ARE THE NEW AND/OR THE MOST POPULAR MODELS IN YOUR SURFBOARDLINEUP? HOW HAS THAT CHANGED FOR 2021?

The full range of surf directional boards are new for this collection. Brand new is the Cypher which has beenadopted by Kiko Torres for strapless freestyle. The Comp is still a firm favorite amongst wave riders andthe Amp is a great onshore wave groveller but still performs incredibly well in bigger surf and for straplessfreestyleallowing you to bridge the gap here. Then a completely new rendition of the Mini Monster convertis the perfect travel companion. With foil inserts and a quad fin setup, you can surf, ride in bigger waves andfoil in light wind conditions.
DO YOU HAVE ANY ACCESSORIES OROTHER PRODUCT LINES YOU WOULDLIKE TO BRIEFLY INTRODUCE OR DISCUSSCHANGES/HIGHLIGHTS FOR 2021?

In 2018 we launched AK Durable Supply Co. intothe market and it has since exploded. We are nowoffering a full range of traction, fins, and harnesses,including the all-new Ether and Method, which arecompletely different from anything Airush has donein the past. AK has taken these to the next level,along with foils and the new Phazer boards whichare in a more of a multi-discipline space.


 

Want more gear info? Get the latest product info from all the top brands all in one convenient place with Tkbs 2021 Buyers Guide.

Read the full article: 2021 Buyer’s Guide: Airush